Ep.173 The New Celebrity': The Rise Of Influencers — And How They Changed Advertising | IT'S BEEN A MINUTE WITH SAM SANDERS
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Ep.173 The New Celebrity': The Rise Of Influencers — And How They Changed Advertising | IT'S BEEN A MINUTE WITH SAM SANDERS

podcast##推荐# 'The New Celebrity': The Rise Of Influencers — And How They Changed Advertising | IT'S BEEN A MINUTE WITH SAM SANDERS

这集采访了记者/influencer/agency,不同角度解密了Instagram/Youtube上“网络红人”是怎么运作的。Influencer们彻底改变了奢侈品牌们做广告的策略。以前高高在上,现在可以同时出现在几千个“网红”的手里。

采访了一位做branding是home decor的influencer。她在纽约做nanny,业余时间做instagram。拍一张鞋的照片,从前期讨论到最后post出去大概得花8个小时。

有问agency会不会觉得这个行业都是泡沫。他说几年前他会这么觉得,现在他觉得不是,还能再一直🔥下去。还被问到现在好多teenager最想做的职业是influencer,agency大哥说那也挺好,不是每个人都能做科学家宇航员的….

其实粉丝数要求还挺低的,5K粉就可以开始接广告了。最后有提到几乎半数的influencer的流量都是假的。[推荐]:《'The New Celebrity': The Rise Of Influen...》(https://www.npr.org/2019/09/09/759127302/the-new-celebrity-the-rise-of-influencers-and-how-they-changed-advertising)